Juventus Closes English X Account, Fans Revisit Its Famous Barcelona Banter

Italian football club Juventus has shut down its English-language account on X, ending the platform’s activity after attracting approximately 3.3 million followers.

In a farewell message posted on November 10, the club thanked its international supporters and announced that the account, @juventusfcen, would no longer be active. Fans were directed to follow @juventusfc, which Juventus described as its only official active account on the platform, or visit the club’s official website for updates.

The decision brings an end to a major English-language channel through which the Turin-based club communicated with supporters beyond Italy. It also follows a wider move by Juventus to consolidate its international social media presence under fewer accounts.

However, the closure has brought renewed attention to one of the account’s most memorable moments: its exchange with Spanish giants Barcelona during the 2020 UEFA Champions League campaign.

The rivalry between the clubs spilled onto social media after Barcelona defeated Juventus 2-0 in Turin on October 28, 2020. Cristiano Ronaldo missed the match after testing positive for COVID-19, while Lionel Messi featured for Barcelona.

After the victory, Barcelona posted a photograph of Messi with the message: “We are glad you were able to see the GOAT on your pitch, Juventus.” The term GOAT, short for “Greatest of All Time,” was a clear reference to the long-running debate between Messi and Ronaldo.

Juventus responded with a warning of its own: “You probably looked it up in the wrong dictionary. We’ll bring you the right one at Camp Nou.”

The Italian side delivered on that promise when the teams met again on December 8, 2020. Juventus defeated Barcelona 3-0 at Camp Nou, with Ronaldo scoring twice and Weston McKennie adding another goal.

Following the match, Juventus posted: “We kept our word: we brought it!” alongside a goat emoji and a book, completing the joke that had begun weeks earlier.

Although the English account is now inactive, that exchange remains one of the club’s most widely remembered examples of football banter on social media.